Ministry to review all Govt advertising

The Ministry of Information must, as a matter of
course, undertake a review of all Government advertising to ascertain
whether there is in fact value for money, Minister of Information Neil
Parsanlal says.

He was speaking at a symposium hosted by the International
Association of Business Communicators at Queen's Hall, St Ann's,
yesterday.

"It is an approach that will definitely raise concerns among some
sections of the media, some of whom will undoubtedly scream
discrimination and raise the spectre of favouritism and bias," he said.

However, he said he believed strongly that there must be a return on
Government's investment in communications. He said Government spent
millions every year, advertising hundreds of programmes and initiatives
undertaken for citizens.

"Yet, with a consistency that is at times both amazing and vexing,
there are those who spout the argument, in the local parlance, 'de
government eh doing nutten fuh we'."

He said based on surveys, there
now existed a body of middle income persons who were firmly of the view
that they have been abandoned by the Government; and that most of
Government's initiatives are focussed on the poor and underprivileged,
almost exclusively to their detriment.

To correct this distortion, he said the ministry had begun the
process of crafting and delivering key messages to specific segments,
such as young people, middle income earners and senior citizens.

"It is because of this targeted, very strategic approach to our
communication efforts, that the Ministry of Information, must, as a
matter of course, undertake a review of all Government advertising to
ascertain whether there is in fact value for money," Parsanlal said.

Haul yuh modacont. All this big talk and long sentences - yuh only fooling them nigga in the crowd who come for the refreshments and to use the toilet.

How the fock you intend to determine the ROI on the focking millions you spending to advertise that you put another big teeth nigga to head this ministry, you lay down this amount of pipe on this road and the price of green fig was $2 per lb in November last year?

Focking ass. Only thing more dotish than a nigger is a coolie who want to be a nigger. Here is some local parlance for yuh: GO FOCK YUHSELF!